I’m just back in town after the 2009 International Conference on Food Styling & Photography at Boston University, and my head is still so full, I’m not sure exactly how to begin to share a little of the weekend with you all.
First, I’ll start with, if you have any interest in food styling and photography, whether you are professional or not, and you get a chance to attend this conference in the future, go. For a conference of it’s scope, it is incredibly affordable (I’m looking at a 1 day photography workshop later this summer that is $1200! Compared to the entire conference plus two additional workshops for only $950) and there are just no other events that I can think of that you can meet so many talented people in this industry, see their work, pick their brains and share a lobster with. OK. Enough of my cheerleading… now onto what happened this year.
Although turnout was a little lower than the previous conference in 2007, the speakers were fantastic. Photographers included Christopher Hirsheimer, Francine Zaslow, Deborah Jones, Steve Adams, Beatrice Peltre (yea Bea!), Lou Manna, Jim Scherer, Teri Campbell, Mette Nielsen, Pornchai Mittongtare, Greg Bertolini, Stef Culberson, and James Tse. Stylists included Clare Ferguson, Melissa Hamilton, Lisa Golden Schroeder, John Carafoli, Marcela Sorondo, Delores Custer, Francine Malalon-Degni, Peggy Chase Jordao, Lorna Rhodes, Laura Shapiro, Alice Hart and Catrine Kelty. We were given a glimpse inside of Maxine Kaplan’s amazing NYC prop rental house. Harold McGee gave the key note!
Frankly, as soon as I saw that Christopher Hirsheimer was talking, I knew I’d be attending. It was quite a way for me to kick off the conference too, as the first talk I attended was with Christopher & stylist Melissa Hamilton. There seems to be an unwritten rule in my world that if I pick up a book and instantly fall in love with the photos, 9 times out of 10 they will be Christopher’s. In addition to loving her work, I love her story. She started as a caterer for Metropolitan Home, and was asked to fill in for the food stylist one day. That led to a full time food styling gig, even though she really didn’t know a thing about food styling. She just made the food look the way she wanted it to look… messy crumbs and all… which led to a whole new way of styling food for editorial publications. Step forward a few years, and she stepped into food photography in a similar way as she became the primary photographer for the newly formed Saveur. Melissa’s story has a similar windy path… a love of food led her into the restaurant business (Hamilton’s Grill Room) with her family doing thing much differently than other restaurants in the area, with amazing success. A chance opportunity with a friend led her to her first food styling job, and an entirely new and beautiful career working with publications like Martha Stewart Living and Cooks Illustrated before eventually working with Christopher.
[Photos by Christopher Hirsheimer]
The two of them together now run a studio in New Jersey, and have begun publishing their own cookbook series (in addition to other cookbook and commercial work) called Canal House Cooking. This talk, like many over the conference, was more about inspiration than technical how-tos and as such, it’s hard to communicate the sparks it started in my own head, which certainly would be different for each attendee. But their key message was to take chances, follow your passion, and don’t worry so much about the rules. On a food shoot, plans tend to go out the window when you are really paying attention to the food and what it is asking for. Christopher said, “Each shoot has a language of it’s own” and when you can listen to that, you will be successful. I could have sat and listened to Christopher & Melissa talk, and look at their gorgeous images all day… but all too soon it was time for the next talk.
I’m going to go quickly over a few of the next talks, or I’d be writing for days, and you’d get bored. In the next talk, Pushing the Limits between Advertising & Editorial Photography, we learned how the advertorial, or shooting an ad like it was part of the magazine complete with a bit of branded content, was born and successful. Advertisers are definitely watching what happens in the more loose world of editorial and bringing those ideas onto their work, and presenters Mel Mooney (who works for Saveur) and John Carafoli see the trend continuing. Next up was Clare Ferguson & Marcela Sorondo talking about trends in styling outside of the US, including some of their own work over the years. Like in the US, trends are going toward the natural and “unstyled style” of food that looks doable rather than perfect. Clare touched on a few other trends that I’ve seen here as well… empty dishes (or half empty) communicate life going on in the image, that the food was so good it didn’t even last long enough for the photo, that most food photos are now more budget conscious than five years ago (as the downturned economy continues to play a role), and homage to regional traditions and culture but with a younger more fashionable twist. Clare is someone you could spend days and days listening to and never get bored… you just might want a little break because your stomach will probably be cramping up from laughing so much. Buy her books, they are lovely.
The next talk is critical for those in the commercial styling industry: sustainable styling. If you are a home blogger or work for small or medium sized business the ideas probably apply less or maybe not at all. But on large commercial shoots, the amount of waste that can be generated is huge. Boxes and boxes of product are shipped all over the country, mostly to be thrown away. Many stylists these days donate their unused product to shelters which is a great benefit to everyone. However, it’s still better not to truck all that product around in the first place. Just a few ideas from presenters Mette Nielsen and Stef Culberson include talking with clients about using less product in the first place, getting the product locally if possible, using seasonal garnishes and composting leftovers of opened products. Other ideas include buying & growing your own potted herbs instead of those in the little plastic clam shells which will usually be cheaper and give you better photos. Stef has started offering a Green Styled Food Seminar for stylists and photographers on her farm in Wisconsin and includes how to more sustainably source your ingredients and shooting with available light. The next one is in early July.
At that point, we were all pretty cooked for the day. But, I was lucky enough to have been able to meet Aran of Cannelle et Vanille and we went for dinner together and talked about blogging, photography, kids and life. Aran’s work is truly stunning, and I’m sure you are already reading her blog… but if not, do start! Her pastries are exquisite and she has an amazing eye for both styling & photography, not unlike one of my other favorite people, Beatrice Peltre. Which leads me to the next morning…
The first talk on Sunday was about business, and featured panelists who looked at the industry from different perspectives. First was Eugene Mopsik from ASMP. If you are a professional photographer (or on your way to becoming one) and shoot for the media, this is a good organization to join. Eugene shared many thoughts on how the downturned ecomony and greater emphasis on web advertising may impact photographers in the future. The biggest issue he sees has to do with copyright laws, and like the last conference, he reminded us all that if your images aren’t registered and they are used without permission there is no financial recourse you can take. Register your images! The ASMP site has very good information on how to do this along with other very useful info like a licensing guide, release forms, and terms & conditions forms. Ilise Benun was up next to talk about how to market yourself (get a LinkedIn account and use it for research, make personal connections, follow up!). Tim Foley of Full Contact advertising studio gave this piece of advise for photographers and stylists: understand what the client is looking for. If you are asked to give a bid on a job, make sure you communicate that you get the vision of the client and not just your own vision.
[Photos by Beatrice Peltre]
Finally, my good friend Beatrice Peltre talked about entering the industry from the blogger’s point of view and what it takes to run a successful food blog these days. Bea’s advice is simple but invaluable: be honest and authentic. If you can tell your story in an interesting way and become a part of the community, people will notice. And of course, we got to see lots of Bea’s beautiful work (including some from her book which will be out next year!)
The rest of the sessions were more on the inspirational side, looking at photo after photo of beautiful food, props and locations while the stylists and photographers echoed much of the previous sentiment… listen to the client, but don’t be afraid to take chances. Shoot what you need, but then take the time to try alternative shots. Work deliberately and thoughtfully on your shots to really capture the essence of the form, color and textures. I truly enjoyed each of the presentations, but I’d have to say my favorite of the day was by Pornchai Mittongtare.
[Photos by Pornchai Mittongtare]
Pornchai is from Thailand, but has been in the US shooting food for many years. He started as a product photographer, but after sending his work to Bon Appetit, he moved into shooting food and has been with it ever since. His work is lovely in general, but I particularly his photos from a trip back to Thailand where he shot many of the fruits that are local to the area. This work isn’t on his portfolio unfortunately, as I’d really love to share it with you.
It was an amazing two days, but the best was still to come.
On Monday, I attended the optional hands-on workshop at Francine Zaslow’s studio with Francine & Deborah Jones. As great as the rest of the weekend was, if I had only been able to attend this class, it would have made the whole trip worthwhile. There is so much to share from this day though, it really deserves a post (or 50) of it’s own. So, I’ll continue with that tomorrow.
0 thoughts on “2009 International Conference on Food Styling & Photography Wrap-up”
I’m new to food photography and yours is one of the first blogs I found and fell in love with. Thank you for all the great info. you share. I didn’t even know you were at the conference! I’m also doing a few blog posts about it (http://blog.staceycramp.com) and it was interesting to see we picked out a lot of the same people to mention. Now I’m really sorry I didn’t elect to stick around for Francine and Deborah’s workshop! Can’t wait to hear more about that. Thanks again.
I am sooo jealous… wish I could have been there!! Stupid scheduling issues! I’m very happy to read your wrap-up and am looking forward to more 🙂
I was scheduled to attend but wasn’t able at the last minute, so it’s nice to see a bit of what was missed.
Thanks Lara for sharing this!
I can hardly wait for your next post.
Thank you so much for sharing Lara! I really wish that I could have gone. I look forward to tomorrow’s post – those images look intriguing!
I was so happy to connect with you at the conference Lara. I am trying to write a post about it as we speak and there are so many thoughts floating around in my head that I am having a hard time putting in all in a cohesive way. Loved going over it through your perspective. Hopefully we will get to do it again soon!
I’m brand new to the world of blogging and food photography so your post about this conference is really insightful. Thanks for taking the time to summarize the entire event, I can only imagine how inspirational it must have been to see so many beautiful shots and the new ideas it sparked off. I’m going to attempt your June remake challenge later this week and will keep Christopher/Melissa’s points in mind.
Looking forward to more posts!
Very interesting to read about your experience at the conference. Great snaps indeed!
I just found your blog thru Aran’s and I was so waiting for her to write up what went thru the conference.. This would have been something I’d dream about.. I am just an architect , but lately I fell in love with ” FOOD ARCHITECTURE” .. and it figures out to be food styling!
I have read every word you and Aran wrote about the conference.. and almost clicked every link. I am so passionate about this ,, only If I had the chances as you girls do. I live far away and all I can do is ONLINE readings and educating my self thru this!
Thank you so much for sharing Lara! this had made my day!
I’m ready to scream because I didn’t register for this conference. I had no idea it was going to be this valuable. Thanks for your thoughtful write up. It sounds like you guys had a blast.
Oh I pondered and pondered registering for this conference, and ended up deciding it would be too hectic to cram it in this year, but it’s already in my calendar to go next time it’s offered. And I’ve never been to Boston, so hopefully will be able to tack on a couple of days for exploring. So great to read your wrap-up, if you’ve got more, I will check back to read that too!
Hope all is well,
I found out about the conference a couple of months ago and wish I could have gone. (Airfare from Utah was around $400+ at the time). Anyway, I am so glad for you that you were able to go. Of course, I am also glad for me because you are sharing such great information.
I just found your blog through Twitter, but had to say ‘hi’.
The conference was so inspiring and overwhelming. Thank you for sharing your thoughts and photos. I signed up for the other Monday workshop so I was anxious to hear about the workshop at Zaslow’s studio. Sounds like it was great. Its a shame that both hands-on workshops were happening simultaneously.
Thanks for doing a wrap up on this conference, for those of use who couldn’t make it! It’s great to have an insight into what went on.
Hi Lara – I stumbled upon this post while searching for some information on Christopher Hirsheimer’s camera equipment. I fell in love with her photos in David Tanis’ book “A Platter of Figs and Other Recipes”. Do you have any idea which camera she used to take the photos in that book? It looks like film. Many thanks in advance!
What a great sounding conference. A lot of the great contemporary Food shooters were there. My first job as a photo assistant was with Jim Scherer in Boston. I loved his Boston Globe work, he’s so talented! I also remember meeting with Francine Zaslow. So inspiring.
I’m so glad I found your blog : )